Fullsweet in Worldfood Moscow Development in Russian market

In mid-September, our team flew thousands of miles from China to Russia for the famous Russian Food Exhibition- Worldfood Moscow. After a long flight and a short ground trip, we arrived just in time for the show—and we were amazed by how busy it was! Our two key items—main Peelable Gummy candies and new crispy-coated gummy candies—quickly caught people’s eyes, and lots of them said they are interested of what we brought.

As soon as the show opened, the hall was packed—visitors poured in, and many stopped by our booth right away. The air was full of chatter, and seeing so much interest in our products made the long trip feel totally worth it.

Our new crispy-coated gummy candies were also a big hit. It has a crunchy outside and a chewy inside – a new mix that tastes great. Both local Russian buyers and customer from other countries talked about it excitedly.

All the good feedback from the exhibition made our whole team feel proud and more confident than ever. We didn’t just get compliments—we also talked to many local customers and learned more about what Russian customer like in candies, which will help us make our products even better for this market. 

Looking ahead, we plan to follow up with the business partners we met at the show, and we’re thinking about adjusting some of our candy flavors a little to fit local tastes better. We will continue to join more food exhibitions in the future, so we can keep connecting with consumers and make our brand more known around the world.

The exhibition witnessed a strong foot traffic overall, with fruitful interactions between manufacturers and buyers. These in-depth exchanges have played a highly positive role in facilitating cooperation between the two sides, laying a solid foundation for future partnerships. As a manufacturer consistently committed to innovation, we always seize the opportunity to showcase our latest products at professional food exhibitions. We believe such platforms not only bridge the gap between supply and demand but also inspire us to keep innovating, enabling us to better meet market needs through direct communication with industry peers and procurement partners.